Increase Video Plays with Thumbnails

What is a video thumbnail?

Your gallery displays little pictures that represent your Vimeo videos. Some people call these poster frames or preview images — we call them thumbnails, and they are an excellent way to entice your viewers to click through to watch your videos.

Why are video thumbnails important?

It’s a good idea to have these images look as appealing as possible. Vimeo gives you the option to change these thumbnails so they display using the best part of your video. You can even go so far as to design your own thumbnail entirely to include a custom design or text.

How to change your Vimeo video thumbnail

To change your thumbnail, head on over to your Vimeo account, go to the video’s individual page and click Settings beneath the video player. From there, scroll down to the Thumbnails section.

You’ve got three options for picking your perfect image:

  • Clicking the “Choose” icon will allow you to scroll through the entirety of your video to select a specific frame. When you find the image you like, click it to select it and then click Use this frame.
  • We’ll generate eight thumbnails for you when you click the “Random” icon. If you don’t see anything you like, just clickSee more options and we’ll cook up eight new images for you to peruse. Once you find the frame you like, click Use this thumbnail.
  • Want to upload your own thumbnail image? Go for it! Clicking the “Upload” icon will allow you to choose a JPG, GIF, or PNG file from your computer. We recommend uploading an image with the same resolution as your video for optimal awesomeness.